Seeing the Whole Learner

Socially Valid (and Insurance-Friendly!) Case Conceptualization

A practical framework for BCBAs who want treatment plans that actually make sense

Stop Writing Treatment Plans Just to Satisfy Insurance

Learn a systematic, repeatable approach to case conceptualization that leads to meaningful outcomes for learners with ASD - without fighting the authorization process.

If you’re a BCBA who’s ever thought:

“I know this learner needs more than what this assessment shows…”

“My programs technically meet criteria, but something feels missing.”

“Why does treatment planning feel like busy work instead of clinical decision-making?”

You’re not alone - and you’re not under-skilled.

You’re missing a clear, usable framework for case conceptualization.

Seeing the Whole Learner gives you that framework.

Designed for BCBAs at a Critical Point

in Their Clinical Growth

Newly certified BCBAs who were never explicitly taught how to think through a case and feel unprepared to take on the clinical responsibility

Early- to mid-career clinicians who rely heavily on assessment tools but struggle to translate results into meaningful treatment goals

BCBAs working with insurance funding who feel boxed in by regulations, medical necessity language, and authorization requirements

Clinicians who want to avoid cookie cutter approaches & move beyond templated programs and toward true clinical reasoning

If you want to feel confident explaining why you’re targeting what you’re targeting - this training was built for you.

Most BCBAs Were Never Taught How to Conceptualize a Case...

Most BCBAs are expected to perform high-level case conceptualization

without ever being taught a systematic process to do it, leading to:

Weak Rationale

Move directly from assessment → goals with random selection and weak clinical rationale

Assessment-Focused

Design programs to help learners “pass” an assessment tool rather than thrive in real life

Disconnected

Feel disconnected from clinical expertise and years of nuance and practical experience

Not Persuasive

Struggle to clearly articulate medical necessity during authorizations and reauthorizations

This isn’t a motivation problem.

It’s a missing structure problem.

WHY IT MATTERS

When Case Conceptualization

Is Weak, Everyone Feels It

Without a strong conceptual framework:

Learners receive fragmented or overly narrow intervention

Treatment plans feel rigid instead of responsive

Insurance dictates clinical decision-making instead of supporting it

BCBAs burn out faster and second-guess their skills

You didn’t become a BCBA to check boxes.

You became one to create meaningful change.

Meet Emily Healey

I’m a BCBA and LBA with over 10 years in clinical practice, including leadership roles such as Chief Clinical Officer.

Like many clinicians, I didn’t walk out of certification magically fluent in case conceptualization.

I developed this framework through:

Years of trial and error
Supervising and mentoring new BCBAs
Training clinicians who were smart, dedicated - and stuck

What I’ve seen over and over again?

Once clinicians have a clear problem-solving framework, everything clicks.

This training is the shortcut I wish I’d had earlier in my career.

Introducing: Seeing the Whole Learner

A practical, insurance-friendly framework for socially valid case conceptualization

Seeing the Whole Learner is a recorded, on-demand training designed to help you:

Systematic

Conceptualize cases systematically (not intuitively or reactively)

Connected

Connect assessment data to treatment in a way that makes sense

Compliant

Preserve clinical integrity while meeting insurance requirements

Applicable

Build a skillset that generalizes across learners, not just one case

This isn’t about doing more work.

It’s about doing better thinking upfront.

What You'll Discover

A Step-by-Step Framework You Can Apply Immediately

Inside the training, you’ll learn how to:

Shift from assessment-driven to learner-centered thinking
Identify what assessment tools can and cannot tell you
Translate data into clinically meaningful priorities
Align goals with socially valid outcomes - not just score improvements
Frame treatment decisions to support medical necessity without compromising care
Review and refine your own cases using a repeatable problem-solving process

This framework becomes your starting point - the first block you place before building treatment.

Before vs. After

Case conceptualization feels vague or inconsistent

You implement a systematic conceptualization process

Treatment planning is overly constrained by authorization language

Your clinical decisions feel intentional, meaningful, and defensible

Programs are templated and assessment-driven

Treatment plans reflect the whole learner, not just assessment results

Practice with confidence - even within insurance systems.

JOIN NOW

Seeing the Whole Learner

A practical, insurance-friendly framework for socially valid case conceptualization

For less than the cost of one supervision hour, you gain a framework that can improve every case you touch.

Recorded training modules (multi-part, self-paced)
Slide decks for reference and review
Downloadable materials to support application in real cases
A reusable case conceptualization framework you can apply across clients

Total value: ~~$100~~

Now Only $50

STILL NOT SURE?

Frequently Asked Questions

Is this training appropriate for experienced BCBAs?

Yes. While it’s especially helpful for newer certificants, experienced clinicians often use it to refine, organize, and articulate their existing clinical reasoning.

Is this CEU-eligible?

TBD

How long is the training?

This is a multi-part recorded training designed to be practical and digestible. The complete training is [x hours]. You can complete it at your own pace.

Is this focused on insurance-funded services only?

The framework applies broadly, but examples and language are intentionally aligned with insurance authorization requirements.

Build Better Programs. Support Better Outcomes. Start at the Right Place.

You already have the clinical knowledge.

This training gives you the structure to use it well.

Start Seeing the Whole Learner today and strengthen the foundation of your practice.